PATRICK DONOHUE

3d-designer

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SONY ERICSSON – XPERIA LAUNCH

WHERE: THE SORTING OFFICE, LONDON

WHEN: MARCH 2011

WITH: IRIS EXPERIENCE

For the launch of SEs eagerly awaited gaming phone, the industrial venue for this 600 consumer event was transformed into a bladerunner-esque visual collage based on the key genres of gaming. Guests demo'd the product within the set dressing, and Tynchy Stryder performed.

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